Environment Minister Mark H Durkan has welcomed McDonald’s support in Northern Ireland for the DOE’s ‘Share the Road to Zero’ road safety campaign.
McDonald’s has signed a corporate pledge to support the DOE’s high profile campaign, which aims to help bring an end to road deaths.
Mr Durkan said: “Share the Road to Zero has one aim – zero road deaths in Northern Ireland. I want us all to strive for an end to road deaths and that can only be achieved if we all work together.
“We all share the road, so we all share the responsibility to prevent collisions. Employers are in a unique position to communicate this message and promote the ambition to reduce the levels of those killed and seriously injured on our roads.
“The State cannot be on every corner or in every vehicle; that is why I appeal to others in positions of influence and public representatives in particular, to use every opportunity to reinforce road safety messages.”
Des Lamph, McDonald’s Newtownards franchisee, said: “McDonald’s is delighted to sign up to this initiative and support DOE in its’ aim to reduce the number of road collisions in Northern Ireland. We will continue to actively encourage employees and our customers to drive in a safe and responsible way.”
McDonald’s support will see them not only encourage their employees to act in the safest possible way on the roads but they will also distribute leaflets to the public in their restaurants to actively showcase the campaign. There will also be outdoor road safety messages supported by McDonald’s across Northern Ireland.
Organisations and individuals who pledge online to Share the Road to Zero will receive weekly road safety advice via email and can follow on Facebook and Twitter.
Furthermore, DOE and the Health and Safety Executive for Northern Ireland have recently produced a guide for employers with advice for employee safety when using the road. Employers can find the guide on nidirect