The Department of the Environment (DOE) has a proven track record of producing very successful road safety adverts and has education officers working with schools and communities on a daily basis.
What this new road safety Community Toolkit does, is encourage people themselves to educate and debate the life-changing issue of road safety among their peers. Whether it is local sports clubs, youth organisations or any local community group, it will enable organisations and leaders to bring road safety initiatives to people in their community.
In the toolkit, organisations will find the resources they need to host and facilitate short group sessions about a variety of road safety issues. The tools include: a DVD with six different sessions; a booklet outlining the messages to be communicated during each session; step-by-step guides to using the templates; and advice on planning, promoting and evaluating events. The material includes Crashed Lives real life accounts, a Consultant detailing brain injury, and the PSNI’s e-Crime Unit interrogation of mobile phone activity and outlining the law regarding careless driving.
Mark H Durkan said: “A total of 79 people lost their lives on our roads last year. The only way to reduce these deaths is for everyone on the road to make better choices, and safer decisions, on every journey.
“I have been thinking hard about how we can do more. Empowering local communities for me is key. The Community Toolkit will do that, with vivid and easy to use aids. These will create debate and stimulate discussion, with local people taking responsibility for saving lives in their local area.
“I very much encourage communities and organisations to avail of our DVD, booklet and step by step guides. I am grateful to the many community groups and organisations that have shown their support for our ‘Share the Road to Zero’ campaign. This Community Toolkit will give them tools to engage in how we make that happen.”
Endorsing the need for the Community Toolkit, Janet Schofield, Director of Compass Advocacy Network (CAN) said: “We were delighted to be invited to help launch this community toolkit. We know how important it is that we give our communities the ability to keep themselves safe and we look forward to using the toolkit with our members – adults with learning disabilities.”
Organisations can register for the Community Toolkit on the Share the road to zero website or call 028 9054 0383 for further information.